The road to the heart of the story is a long and cumbersome journey. To get to the stories that hold the most value, analysts are gathering comments from websites such as Facebook and Twitter or are taking their spreadsheets and reading and tagging thousands of comments by hand to glean valuable insight. 

From there, they type…they read some more…they tag some more…they translate their analysis into a format they can present to their colleagues and clients that is meaningful and actionable.  What if there was a way to ensure accurate topics and themes and sentiment analysis without the necessary manual hours and one place where all of your analysis could be completed in a fraction of the time?