AVA, Twitter and Amazon Feeds, Saved Reports, Enhanced Filtering, Spreadsheet Virtualization and New Beautiful Visualizations

After months of hard work, we are really excited to tell you about the newly released features of Synapsify Core, our voice of customer analytical tool designed to help marketers, analysts, researchers and their organizations get to the heart of their customers’ story- faster and more accurately. You told us what you wanted and we listened.


Have you ever wanted your own analytical assistant? Imagine if you had someone who can help you with your insight work by pointing you in the right direction, enabling you to get your job done faster and more accurately. Well, let us introduce you to AVA, your new analytical virtual assistant (AVA) that comes built in with Core. With her on, AVA will provide tag recommendations based on how you have tagged your other comments. The more you tag, the more AVA learns from your behavior and provides suggestions, helping you form more connections and getting you through your content more efficiently. With AVA, you can now apply mass tags to keyword searches to uncover trends and hidden insights. You will question why you didn’t have someone like her at your disposal before.


No Twitter Firehose? No problem. Our customers wanted to dip into Twitter for a snapshot of the tweets, topics and issues they were interested in and we delivered. Search for keywords and hashtags through our Twitter feature to get up to date on the latest conversations about your brand, competitors, and industry trends. Your search results upload automatically into Core to jump start your analysis.


Curious about what people are saying about your products or your competitor’s products? Stop reading all of those reviews in an unorganized way. Get a quick overview and analyze up to 200 reviews straight from, all organized and ranked within Synapsify Core.

Saved Reports  

You work hard to discover your insights and you should have your work saved in one place for easy access and future reference.  With our new Reports Page, all of your reports are now safely in one place.  Start a project and save it for tomorrow to continue your work and pick up where you left off.  Access them anytime you want (and don’t worry, they are only accessible by you).

Enhanced Filtering

To achieve true insight, you need to slice and dice your data in a flexible way.  Our enhanced filtering control panel now gives you that ability in spades. Filter (and reverse filter) all of your comments and views by relevance, favorites, sentiment, tags, signal score, cluster name, and even time, in order to customize what matters in your analysis.

Virtualize Your Spreadsheet

Integrate information relevant to your project by displaying additional columns contained in your uploaded spreadsheet to your Core workspace. Create automatic tags from your inputed data.  This is important if you are exporting from another social media analytics platform. Why lose that data in your analysis? Bring it into Core and maximize all of your previous work (whether done personally or by computer). Enhancing your analytical flexibility is the key and Core brings that power to you.

New Visualizations

Lets face it, we are visual beings. Visualize, interact and engage with your data through Core’s enhanced and beautiful network graph. Discover similar comments and easily identify outlier comments and comments you have not yet annotated all with AVA’s help.

With these features and more, Synapsify Core equips you with a focused workbench where you can get through your analysis in a fraction of the time,  increasing your productivity and allowing you to get to the heart of your customers’ story faster and more accurately.

For a demo of Core, contact us today and we would be happy to show you how Core can accelerate your insight. If you want to try it for yourself, please request for a 14-day free trial.  We think you are going to love it!


“What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel.”              – Erin Rodat-Savla

“What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel.”

             – Erin Rodat-Savla

In her blog post “Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel,” Erin Rodat-Savla highlighted the “serious limitations” of sentiment analysis, supported by commentary from leading text and sentiment analytics consultant Seth Grimes on the implications for marketers desperately trying to extract actionable insight from their customers.

Algorithms are not yet able to accurately decode complex human interactions and adapt to the evolving language of consumers and organizations are continuing to struggle when it comes to truly understanding what their customers are saying. We here at Synapsify certainly agree with this assessment and we are not alone in that view.

The state of voice of customer analytics

More than half of all analytics projects are unsuccessful because technology providers fail to deliver on their promises, according to Gartner Research. Concurrently, for the first time in eight years, marketing technology budgets are increasing at the same rate as marketing revenues, and are projected to increase 3.5% this year. The demand exists for a solution that truly understands voice of customer content, but tools that claim to have the “all in one” solution have consistently disappointed end users.

True insight has never come solely from a pie chart or word cloud

Dashboards decorated with pie charts and word clouds are fun data visualizations (we even use them) when placed appropriately, but they do not deliver actionable insights alone in a dashboard. Analysts are commonly forced to dig deeper into the data to extract common themes within conversations and provide examples to prove the ROI of their efforts or to drive change within their organizations.

Humans are at the end of every analysis process

“The market, unfortunately, is polluted with tools that claim to have sentiment abilities, but are too crude to be usable,” said Grimes, when interviewed by Rodat-Savla. Machines are not yet able to understand the context and nuances that a human can. At best, the leading sentiment analytics solutions are 60-70% accurate. Our clients have often called the accuracy of sentiment analytics random at best in handling certain type of content.

Brands cannot afford to ignore or misunderstand the intent and emotions behind conversations surrounding them. For that reason, it is understandable the results of our recent industry survey revealed that 89% of all analysts are still manually reading everything.

Rodat-Savla identifies the ability for machines that teach themselves as the next frontier for sentiment analysis and we agree, but until this technology is developed, we believe the solution is a harmonious balance between the humans and technology.

It’s not about replacing the analyst, it’s about enabling them to do their job faster by finding a way to automate the processes that that do not require contextual and nuanced knowledge. The future will embody greater automation with the advancement of technology, but humans still play an essential role in engaging with and teaching these machines what it truly means to capture the voice of the customer.

To learn more about the Synapsify Core approach, watch our 60 second video and contact us today to see how we can help you get to the heart of your customers’ stories faster and more accurately.


Synapsify will be hitting the road next week, to the Social Shakeup then to the Corporate Researchers Conference (CRC)! There’s still time to register for these events and we hope to see you there. If you can’t make it, follow our Twitter account @Synapsify for live updates!

First we’ll be attending, speaking, and enjoying the company of the fine folks at The Social Shakeup, Social Media Today’s not-to-miss event in Atlanta. Attend the “Social and Search: What’s the Science” panel for thoughts on the question every social media professional faces, “How do you cut through the noise?” Our CEO and Co-Founder Stephen Candelmo will providing his insight on how to determine an accurate picture of the voice of the customer, along with panelists Joe Hughes from EY and Ira Haberman from Atomic Reach, and Ric Dragon from DragonSearch as the moderator.

We’re also excited to be attending and exhibiting at the CRC in Chicago, the collaborative effort of three marketing research veterans: MRA, Quirk’s, and the CEB Market Insights Leadership Council. As an event created by and created for corporate researchers, the sessions address the latest challenges and trends in marketing research- here’s more on why you should attend. Stop by booth #418 in the Marketplace to learn how we can accelerate your voice of customer analysis process and get you to your insight in a fraction of the time. Also, enter to win a Taste of Synapsify and of Chicago!

Event Details
The Social Shakeup
Wed. September 17 10:30am – 11:30am
Social and Search: What’s the Science?
W Atlanta-Midtown (188 14th St NE, Atlanta, GA 30361)

Corporate Researchers Conference 
Stop by Booth #418 during the following hours:
Wed. September 17, 2014 12:00 PM to 6:30 PM
Thurs. September 18, 2014 8:30 AM to 5:15 PM
Fri. September 19, 2014 8:30 AM to 11:00 AM
McCormick Place (2301 S. Lake Shore Drive, Chicago, Illinois 60616)


Our research has shown that despite advances in technology, 89% of voice of the customer analysts are still engaging in manual analysis to understand what their customers are really saying.

We have been working hard in listening, testing and creating a product that allows marketers, analysts and researchers to get to the heart of their customer’s story- in a fraction of the time

It is now time to reveal to you all the results of our dedicated work these past several months.

We are excited to introduce Synapsify Core, a web-based virtual assistant product that takes social media posts, user and product reviews, survey results and your other voice of the customer comments and identifies the content that matters.

Getting started is easy and free! Register for your free Core account and upload up to a 1MB CSV file to start analyzing your content. From there, our engine will recommend and organize your comments by relevance and themes, while you can tag, annotate and filter results according to your needs.

Core elevates the five to ten percent of your content that matters. The more you tag and annotate, the closer you get to understanding what customers are saying- our confidence interval lets you know when you’ve tagged enough content.

Stop wasting time on content that is irrelevant, redundant, and spam and create your free Synapsify Core account today and start accelerating your insight and productivity!


We all know the value of gaining insights that yields actionable data but we also know it can be a time-consuming and arduous process. We’ve put together a list of tips to help analysts get to the true meaning of what your customers, readers and others are posting that can result in more actionable data in a fraction of the time. 

As Chief Technology Officer and Co-Founder of Synapsify, Lawrence Au dedicates his 25+ years of experience in the artificial intelligence space and computer software industry to solving tough problems in text analytics, big data and search. 

By solving these problems he hopes to help people to help each other by connecting them at the level of their creativity, values and intentions.